Tuesday, 15 September 2009

Kinetic Type

Kinetic typography refers to the art and technique of expression with animated text. Similar to the study of traditional typography of designing static typographic forms, kinetic typography focuses on understanding the effect time has on the expression of text. Kinetic typography has demonstrated the ability to add significant emotive content and appeal to expressive text, allowing some of the qualities normally found in film and the spoken word to be added to static text. Kinetic type has been widely and successfully used in film as well as in television and computer-based advertising. Perceptual psychology research on attention, reading performance, and comprehension has indicated that time-based presentation of text can be used effectively to capture and manipulate a viewer’s attention and in some cases improve overall reading performance.


This Is A Kinetic Type Video From The Film Snatch. The Films Colours Have Been Used To Associate The Text And The Speech With The Film More Making A Relationship With The Eye. I Love How Its Been Done, The Emphasis On The Words Expressing Violence, Power, Names Are Timed Perfectly. You Are Guessing Where The Next Word Is Coming From, I'm A Big Fan Of Snatch So I Was Talking Through It Like The Character Speaking. Doing My Own Version Of This Might Be A Great Idea, But Obviously With A Different Speech, Film. I Would Have To Explore The Colour Schemes For The Film So Its Perfect Because I've Seen Some Very Wrong And Odd Colours For The Kinetic Type Of A Speech From 'The Dark Night'. It Didn't Work Safe To Be Said. But This Is A Great Example.

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